Mass Media Hum 121 4.2 compare diff in media audiences

All of the magazines that are on the news stands all have one goal and that is to sell the magazine to the consumer but which consumer and how they target that consumer is the difference.
The magazines have 5 divisions for work to be done in to get the magazine ready for newstands:

• Editorial handles everything regarding magazine content except advertising
• Circulation Sales manages subscription info
• Advertising sales responsible for finding companies to advertise in magazine
• Manufacturing and Distribution manage production of the mag and getting it to consumers
• Administration takes care of organizational details (hiring, paying bills, and manage office)

All the magazines have the same 5 divisions but their content and their target reader are different. Magazines divide into 3 different types:

• Consumer magazines - all magazines sold by subscription, news stands, supermarkets and book stores.
• Trade, technical, and professional magazines - magazines sold to specific subscribers and professional associations for their specific members or subscribers
• Company magazines - these magazines are produced by businesses for their employess, customers and stockholders.

Now how do magazines target their particular customer they write about womens issues, social crusades, arts, politics, by doing investigative journalism, sports, mens issues, todays trends, fashion, and different cultures.

Magazines such as People, Us Weekly, Life and Style and In Touch just to name a popular few target mostly woman readers with celebrity news and stories of interest. Readers Digest is poplular because it is published at an 8 grade reading level, which makes it easy to read, and people like the content. Magazines such as Ladies Home Journal, Sports Illustrated, Bride, Business, Boating and Yachting are all magazines targeting someone in particular that at that time in their life are wanting ideas or information about subjects these magazines provide. Magazines such as Time and Newsweek target news and politics. Then you have the imfamous Star and the National Enquire that have stories so outlandish that you don't know whether to believe in it or not and most readers read it for fun.

Magazines are a popular form of mass media and can target a wide range of readers.